Get Fixed cycling shop has been rockin' the biking scene for over a decade, and it was time to kick things up a notch. Introducing... a rad clothing line!

The goal was to develop an identity that captured the essence of cycling, the exhilaration of going up and downhill, and the joy of cruising along the streets. Drawing inspiration from the fluidity and energy of cycling, I crafted a logo that evoked a sense of motion and excitement.

Once the logo was finalized, the next focus was to develop a core cycling set and matching clothing labels. These elements were essential for the brand's visual identity, ensuring a cohesive and recognizable market presence.

Now, I've passed the branding toolkit to Crankful. It's their time to hit the road and embark on this wild adventure!

Off they go, ready to start this new chapter!