Because in a kid's head, anything is still possible. Imaginary worlds exist, the floor is lava, and a cardboard box is still a spaceship. Kids question everything, imagine anything and see magic where adults just see... a box. That's the energy I bring to my work. Curiosity shouldn't have an expiry date, and being childish isn't the opposite of being professional.

Brands, organisations and teams looking for a creative partner who cares about the bigger picture, not just the final deliverable. If the fit feels right, the sector doesn't matter.

One size doesn't fit all. Office life drains me, my own studio keeps me focused and on my own rhythm. Need extra firepower? Hire me when you need it. Solo or in a team, I work best this way. Freelance isn't a plan B. It's my natural habitat.

Yeeeees, big yes! I love working with people from different countries and cultures. It's mind-expanding and endlessly inspiring. Most of our process runs online, wherever you're based. When it matters, we'll meet in person too.

Giving back to where you come from just feels right. Born and raised in Limburg, Belgium, with part of my career spent in Berlin and London. Now based in Limburg, the Dutch side. So Limburg businesses, Belgian or Dutch, get priority. Limburger, wereldburger, yiihaaa!

Drop me a line and we'll set up a free intro video call. No pitch, no pressure, just a good conversation about your brand and where you want to take it next.

Every project is different, so there are no fixed prices. Whether you choose a pack, start a custom project or need ongoing design support, we'll find the right approach for your needs. Clear agreements, transparent invoices and no hidden costs.

Every project has its own timeline. Depending on the scope, most projects take between 4 and 12 weeks. You'll know what to expect before we start, with clear milestones along the way. No disappearing acts, no last minute surprises.

Every project starts with a straightforward agreement: scope, timeline, deliverables & revisions, all in plain language. No fine print.

AI supports my process, it isn't the creative brain. It helps me explore ideas, speed up research and streamline tasks. Every concept, design decision and final outcome is shaped by human thinking, experience and intention. Great brands are built on perspective, not imitation.