
Strengthening SAM (Stichting Ateliers Maastricht) through strategic event branding to ensure high visibility and seamless recognition across all cultural programming.
Built on the existing SAM colour system, the identity was translated into a bold and consistent visual language across posters, signage, cycling routes, folders, flyers, email campaigns and social media templates.

Strengthening SAM (Stichting Ateliers Maastricht) through strategic event branding to ensure high visibility and seamless recognition across all cultural programming.
Built on the existing SAM colour system, the identity was translated into a bold and consistent visual language across print and digital applications.




Every touchpoint works together to create immediate recognition and a clear link back to the organisation behind the events.
The result is a high-impact visual language that connects multiple moments under one clear identity, simple, navigable and impossible to miss.
Unmistakably SAM, with a system that puts artists on the map.




