Ten years of GET FIXED called for clarity, not reinvention. A return to the roots, refined into a modern system built for the road ahead.
The identity rebuild focuses on what was always there: movement, simplicity, and function. Stripped back and rebuilt from the ground up, the system separates logotype and icon into two independent but connected elements. Each can stand on its own or operate together as a complete identity system, depending on context and use.
Ten years of GET FIXED called for clarity, not reinvention. A return to the roots, refined into a modern system built for the road ahead.
The identity rebuild focuses on what was always there: movement, simplicity, and function. Stripped back and rebuilt from the ground up, the system separates logotype and icon into two independent but connected elements. Each can stand on its own or operate together as a complete identity system, depending on context and use.
A strict black and white foundation keeps everything sharp and timeless. No noise, no decoration, only contrast and structure. The base is flexible enough to support daily communication and future campaigns without losing consistency.
The system stays disciplined and adaptable across all touchpoints. Business cards, website, print, socials, and day-to-day applications all follow the same visual logic, creating a cohesive but never rigid identity.
Even the van becomes part of the system. Wrapped in a visual timeline of polaroid moments from the shop’s history, turning movement itself into storytelling.
On top of that, a custom bike design translates the identity back into its most physical form, where system meets performance on the road.
The result is a brand rebuilt from its origins, sharpened for today, and ready for whatever comes next.
Even the van becomes part of the system. Wrapped in a visual timeline of polaroid moments from the shop’s history, turning movement itself into storytelling.
On top of that, a custom bike design translates the identity back into its most physical form, where system meets performance on the road.
The result is a brand rebuilt from its origins, sharpened for today, and ready for whatever comes next.
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